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Which pulls the best response Cheap Houston Astros Jerseys , a postcard, a self-mailer or a letter? The answer, you'll be irritated to know, is clear. It depends.

The success of your mailing depends on who you mail to (your list), what you promise (your offer) Gerrit Cole Astros Jersey , when you mail (your timing), and what you mail (your format and creative). Here are a few questions to ask yourself to decide which format is likely the best one to use for your next mailing.

Letter
Does your sales message need to come from one person by name? Does it need to be addressed to a person by name? Is privacy or confidentiality a concern? Then a sales letter inside an envelope is the way to go.

Postcard
Is your sales message short and simple, and designed to motivate your prospect to visit your website to hear your full pitch (and place an order)? A postcard is a good option.

Self-mailer
Do you need to illustrate your sales message while keeping printing and mailing costs down? Then try a self-mailer (a document that mails without an envelope, such as an 8 脙茠脝鈥櫭兟⒚⑩€毬吢∶兤捗⑩偓拧脙鈥毭偮?x 11 sheet of card stock, folded once on itself and sealed with a tab).

Classic direct mail package
Do you have things to say that do not really fit in a letter (technical specifications Jose Altuve Astros Jersey , for example)? Is your sales message longer than 600 words? Does your prospect need to mail back a check or order form? Then a classic direct mail package is your best choice, consisting of a mailing envelope, letter, brochure, business reply card or order form Michael Brantley Astros Jersey , and business reply envelope.

Dimensional mailer
Do you need to reach C-level executives in Fortune 500 companies? Executives who have mailroom staff and executive secretaries who screen their mail? Then a dimensional mailer may be the most effective way to reach their desk with your sales message. One firm recently mailed a portable DVD player in a high-end box, and enclosed a sales letter explaining that the executive could get the remote control unit (without which the player did not work) by meeting with a sales rep from the company who mailed the package. The response rate was high.

Catalog
Do you have a lot to sell? Do you need to show the color, shape or quality of your product? Mail a catalog.

Unaddressed flyer
Do you have a message that needs to reach everyone in a given geographic area, such as a business park, for the least amount of money? Consider mailing a simple 8 脙茠脝鈥櫭兟⒚⑩€毬吢∶兤捗⑩偓拧脙鈥毭偮?x 11 sheet with copy and design on one or both sides.

Email
Do you have a short sales message for your existing customers? Send them an email (with their permission Alex Bregman Astros Jersey , of course).

Buckslip
Do you have a short announcement for your existing customers? Do you need to remind them about something? Include a buckslip in your next mailing. A buckslip is a slip of paper the size of a dollar bill, with copy and graphics on one or both sides, that is enclosed in a mailing envelope with other materials).

Alan Sharpe is a business-to-business direct mail copywriter, lead generation specialist and publisher of "Sharpe & Direct: The B2B direct mail marketing e-newsletter." Receive a free report when you sign up at
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How to get it to the next amount


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Personal label rights items, or PLR as they are frequently known as, have prolonged been a winner among world wide web business owners. The explanation for this is basically simply because Non-public Label Rights products permit you to have total manage above the solution, the artwork and the licence that you choose to hand more than to your clients.


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