One of the phenomena of the Web is that it all looks so easy. After all Cheap Caleb Benenoch Jersey , it just takes some typing, a few graphics and a link here or there to create a web page, right?
But it's more complex than that when you're serious about doing business online. In fact, it takes a TEAM to create a profitable online business. So who is on your web team?
You, the business owner Cheap Ali Marpet Jersey , are an important part of the web team. You are the person who sets the direction. And you ensure that direction is followed. Just because you are not technical does not mean you should compromise your vision. Stick by your guns and have the technical staff set it up to your standards.
Your Web Designer. He or she is a professional who combines both artistic and technical skills. They may choose to outsource the graphics or the programming, but their specialty is ensuring that your site looks good and functions properly. Your web designer may only create your site, then leave the maintenance to someone else in the organization or they may stay on for the maintenance role. You definitely need someone who can create new pages, add links, and respond to the changing environment of your online business.
Most web designers are not Internet marketing experts. You or the Internet Strategist need to tell the web designer what standards you want applied to your site. You are the manager of the process. The designer works for you. Even if they think a fancy graphic would look good Cheap Donovan Smith Jersey , you should ask them to refrain, unless you know it will enhance sales.
Your WebMaster. This person makes sure your server is running properly and that all of the backend services that your web designer depends on are operating properly. Your webmaster may be the same as your web host, depending on the complexity of your site. In some cases your web designer may also be your webmaster.
But never assume that all of these roles are being done by a member of the team. Instead, ask if they will perform specific functions. What is not being done can hurt you more than what is being done.
Your Internet Marketing Strategist. This person understands how business is done online. She understands your business goals and sets out a plan to ensure you are able to achieve those goals online with your website and the marketing activities prescribed. The strategist looks at every aspect of your information assets that can be turned into information products or free offers, as well as at your website. The strategist may be a one-time investment or it may be someone you work with regularly.
Your Internet Marketing Team. These are the people who do the activities included in your strategic plan. These activities may include registering your site Cheap Vernon Hargreaves III Jersey , marketing your articles, creating link exchanges, and running your pay-per-click advertising campaigns. This role may be done in-house or outsourced. But it is one that is ongoing.
Regardless of whether or not you've ever outlined all of the activities that are involved in creating, maintaining, marketing and profiting from a website Cheap Chris Godwin Jersey , they do all exist. And if you've been wondering why it just doesn't seem to be "happening" for you - it could be you've left out an important function andor member of your web team.
Copyright 2006 Jeanette Cates
It's a dream shared by millions around the world 'turning their hobby into a business; actually making money from doing what they love. It's what journalists and authors do when they write. It's what mechanics do when they tinker on motors and get paid for it. It's what artists do when they draw, sculpt, or paint.
When you're in a business that you love ? it's more like ?pleasure? than ?work.? The difference you'll feel leaving ?working for a living? for 'doing what you love? is astounding. Imagine what the person who loves to bake feels when they bring the loaf out of the oven and smell the overwhelming aroma of fresh-baked bread, hear the customer exclaim 'mmm,? and hear the cash register go ka-ching at the same time.
Tiger Woods once said Cheap Justin Evans Jersey , ?I get to play golf for a living. What more can you ask for - getting paid for doing what you love.?
Back when I began my career, I was skeptical about being able to survive as a writer; because I'd heard so many 'starving writer? stories. My first job was as a secretary, but in my personal time, I wanted to research things and write books, articles Cheap O. J. Howard Jersey , poetry, songs?anything. People were always coming to me to write their resumes and speeches, to help with their essays and reports, or to fill out their paperwork. Yet, I was actually in my 30s before I finally got around to believing that my real love and talent?writing?could become a viable career and a business.
Maybe you're one of those people who have discovered that your hobby is expensive to maintain Cheap Carlton Davis Jersey , and you'd like a way simply for your hobby to ?pay for itself?. That's the case of a man I know who loves flying his airplane, looking at all different types of airplanes, and talking about airplanes (this man has miniature airplanes on his 'second? Christmas tree). After retiring from his 'real? job, he merged his work with his hobby, and now he gets paid to manage the airport where he keeps his plane. Many businesses and careers have been started for that reason.
Business savvy individuals and tax attorneys may share with you a semi-guarded trade secret: You can deduct hobby losses from your main income if you can prove the hobby is a legitimate Cheap Vita Vea Jersey , profit-motivated business. That means you must be engaged in the activity ?for profit.? If you want to go that route, you will need to set your hobby up as a legitimate business with: business cards, a separate set of books, a separate business bank account, advertising Cheap Lavonte David Jersey , business cards, etc.