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How to Build a Marketing Kit that Sizzles Marketing Articles | October 30 Kendall Sheffield Falcons Jersey , 2009
For most businesses, especially high ticket items, your opportunity to sell to your audience increases when you impress them. A marketing kit is your chance to shine Kaleb McGary Falcons Jersey , impress, motivate and sell. A m...


For most businesses, especially high ticket items Chris Lindstrom Falcons Jersey , your opportunity to sell to your audience increases when you impress them. A marketing kit is your chance to shine, impress, motivate and sell. A marketing kit goes way beyond what you can include on a business card or in a tri-fold brochure. It even expands on your sales or elevator pitch and it puts your credentials and sizzle in black and white?providing them with something to take away from a meeting or receive as a follow-up to a phone call.


Whether your market is B2C or B2B Takkarist McKinley Falcons Jersey , marketing kits can be powerful tools to winning over new customers and even sustaining current ones.


Marketing Kit Essentials


Folder.?First, you need a marketing kit container. This is the cover to your book, so it?s important to start off with a good first impression. You can have folders professionally printed for less using online companies such as 48 Hour Print and Vista Print. You can also start out with a professionally printed label you can apply to a nice linen pocket folder from any office supply store.


Marketing template. In order to give your marketing materials a cohesive and professional look Calvin Ridley Falcons Jersey , use a marketing template for the layout of printing your marketing materials. This is the foundation that you?ll print everything on that goes inside your marketing kit.


Unique selling proposition (USP). This is where you present the details on how you are different from your competition. What makes your company unique enough that customers should be working with you rather than your competition? When you decide what this is, it?s important to think about it and word it from the point-of-view of your customers and not you as the company.


Sell them on the benefits. This is a marketing mistake most businesses make. You need to tell your customers what?s in it for them by sharing the benefits of your products or services rather than the features. A list of product or service features doesn?t sell anything. Illustrating how it relieves their pain, frees up their time and fills their needs sells all day long.


Product or service offering. After you?ve piqued their interest Julio Jones Falcons Jersey ,?provide a list and description of the products and services your company offers. You can create a bullet point list, which allows them to quickly glance through it and on a separate sheet provide a more detailed description of these items.


Testimonials. Customer testimonials can speak volumes for your business. You can have a full testimonial page, where your clients act as cheerleaders for your company or you can sprinkle in testimonials throughout the kit on certain pieces. If you include a testimonial DVD or CD in the kit that customers can play on their computer Deion Sanders Falcons Jersey , it can pack an even more powerful punch than written ones.


Articles or media coverage. Include reprints of articles published by members of your company or articles that include information about your company. This is a great way to build credibility. When business and industry articles written by you or a member of your company are published, this establishes you as an expert in your field. When you are quoted in a newspa